The Walt Disney Company is set to introduce a new ride at Disneyland Park that could help it attract more tourists, as well as offer new revenue streams for its parent company.
According to a report from The Wall Street Journal, Disney is preparing to launch the new attraction, called the Disneyland Haunted Mansion, which is being developed by Imagineering.
It is part of Disney’s efforts to build out its theme parks in a way that will encourage visitors to visit more frequently, according to the WSJ.
The park is set for its most expensive addition to its attraction repertoire, with a price tag of $200 million.
The attraction is set in an indoor-outdoor park, and will feature attractions like Mickey Mouse, Minnie Mouse, Cinderella and Rapunzel.
According to the report, the park will be set up to take advantage of the theme park’s large number of guests.
It will be the first Disney theme park ride to feature live-action characters, but the new ride is set up in a new indoor park, not one of the parks that already features live-actors, so the attraction will not be able to take full advantage of live-acting guests, The WSJ reported.
The Disneyland Haunted Park will be a collaboration between Imagineering and Disney, with Imagineering managing the project.
Imagineering will oversee the project, while Disney will handle design, development and engineering.
The project is slated to open in 2019.
The park will feature rides such as Mickey Mouse Coaster, Minne-Minnie Mouse Coasters, Haunted Mansion and Mickey Mouse Castle, The Wall St Journal reported.
It would be Disney’s first new attraction to debut at Disneyland since its debut in 1971.